Error 0xC004E02C

Value: -1073422292 | 0xC004E02C | 3221545004

What does it mean ?

SL_E_STORE_UPGRADE_TOKEN_NOT_PRS_SIGNED  
The Software Licensing Service reported that the Store upgrade license does not match the current signing level for the installed Operating System. Please visit the Store to purchase a new license or re-download an existing one.
Value: 57388 | 0xE02C | 0b1110000000101100

Where does it come from ?

FACILITY_ITF  
COM/OLE Interface management. FACILITY_ITF is designated for user-defined error codes returned from interface methods
Value: 4 | 0x004 | 0b00000100

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