Error 0xC004E02E

Value: -1073422290 | 0xC004E02E | 3221545006

What does it mean ?

SL_E_STORE_UPGRADE_TOKEN_NOT_AUTHORIZED  
The Software Licensing Service reported that the Store upgrade license could not be authorized. Please visit the Store to purchase a new license or re-download an existing one.
Value: 57390 | 0xE02E | 0b1110000000101110

Where does it come from ?

FACILITY_ITF  
COM/OLE Interface management. FACILITY_ITF is designated for user-defined error codes returned from interface methods
Value: 4 | 0x004 | 0b00000100

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