Error 0x80073D10

Value: -2147009264 | 0x80073D10 | 2147958032

What does it mean ?

ERROR_INSTALL_WRONG_PROCESSOR_ARCHITECTURE  
The deployment operation failed because the package targets the wrong processor architecture.
Value: 15632 | 0x3D10 | 0b0011110100010000

Where does it come from ?

FACILITY_WIN32  
Provides a way to handle error codes from functions in the Win32 API as an HRESULT. (Error codes in 16 - bit OLE that duplicated Win32 error codes have also been changed to FACILITY_WIN32)
Value: 7 | 0x007 | 0b00000111

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